This design was developed in cooperation with Crush Creative Packaging to celebrate the 2013 grape harvest crush. The initial sketch was done with a flat edge nib, then scanned and redrawn in Adobe Illustrator. The final illustration was rebuilt in 3D modelling software Cinema4D and Modo and rendered with changes to texture and lighting. It shows the depth of control available and ability to dramatically alter the appearance of the final image.
This is a series of wine brand designs for promotional use. This project was perfect for showing the cross section of my skills with lettering, design and 3D Illustration. All designs began as drawn or hand lettered sketches and then got refined and placed in context of a wine label design. Finally a 3D scene was built with models, lighting, textures and stage setting. Color adjustments and compositing touches were finished in Photoshop to finally bring the product image to life. I think the results speak for themselves and demonstrate why many design agencies are switching from photography to 3D illustration for displaying product.
